How do I set up my Substack newsletter?

1. Go to Substack.com and sign up for an account.
2. Choose a name for your newsletter (you can change this later).
3. Customize your Substack page with a description and profile picture.
4. Write and publish your first post to create your Substack blog.
5. To add subscribers:
   • Manually add emails of interested readers
   • Share your Substack link on social media or in "fishing holes"
   • Import existing email lists (if you have them)
6. Use Substack to:
   • Store collected email addresses
   • Publish blog posts
   • Send newsletters to your subscribers

Lesson 51 also provides three resources for setting up your Substack: 

• Setting up Substack for the first time
• Beginner's Guide to Substack
• Video tutorial

Remember, Substack is for building an audience and sharing content, not just for selling your book. Focus on providing value to your readers.